I Help Businesses Scale With Better Systems And Better Experiences.

DESIGN | AUTOMATION | CONVERSION SYSTEMS

From AI workflows and CRM automation to UX systems and growth infrastructure, I help businesses create scalable digital experiences that convert.

Let's Talk

Download My Resume →

View Work →

A Bit About Me

TLDR

I work at the intersection of product growth, AI automation, design, and marketing systems. Over the years, I’ve helped SaaS and growth-focused companies build scalable funnels, automation workflows, digital experiences, and product marketing systems that drive growth and improve operations.My background blends creative direction with technical execution - from UI/UX design and branding to CRM automation, AI workflows, and conversion-focused marketing infrastructure. Outside of work, I’m usually exploring new AI tools, experimenting with creative systems, or building side projects around automation and design.

Principles Behind My Work

My Philosophy

✵ Create Clarity, Stay Adaptable

Things change fast - especially in tech. I believe the real skill is creating structure without becoming rigid. The ability to adapt, simplify complexity, and keep momentum is what drives meaningful progress.

Titles don’t build great products - execution does. I focus on the work that creates the biggest impact, whether that’s shaping strategy, refining messaging, or solving last-minute problems that keep teams moving forward.

𖣠 Impact Over Ego

ᯓ➤ Collaboration Creates Momentum

The best ideas happen when product, design, marketing, and engineering work together. I enjoy being the bridge between technical and creative teams, turning alignment into execution and execution into growth.

Great marketing starts with understanding the product deeply. I believe strong strategy comes from knowing how things actually work - from user experience and workflows to automation and technical infrastructure.

⚙ Understand the System

Perfection slows progress. I prefer launching, learning, and iterating quickly. Small improvements made consistently over time create far bigger results than waiting for the “perfect” version.

⚒ Build, Test, Improve

♡ Keep It Human

In a world filled with automation and AI-generated noise, authenticity stands out. Clear communication, honest storytelling, and genuine experiences build trust - and trust is what people remember.

EdrawMax

Product Marketing Manager, Lead | Data Governance

I joined EdrawMax, an all-in-one, AI-powered diagramming software designed to create over 280 types of visuals, including flowcharts, mind maps, organizational charts, and floor plans.. My focus was building the Product Marketing function from scratch and establishing a foundational GTM framework with Product team across 9-hour time difference. We created core positioning and messaging, co-led complete rebrand, built first PMM metrics dashboard and win/loss analysis process.

"He established rhythms and processes with the product team, defined our GTM and launch process, and owned company positioning as the company pivoted strategy in a competitive market."

Shearer Wang - Head of Marketing

AutoExperts

Senior Marketing Marketing | AI & MLOps

I joined AutoExperts after a failed marketing motion, my task was to rebuild our marketing engine with near-zero budget. We eliminated $30K in unnecessary expenses, refocused all channels around a unified narrative and drove new qualified inbound pipeline. We refreshed their positioning to target their full buying committee with cohesive brand identity.

"Partnering with Hassan was a game-changer. He expertly rebooted our marketing, branding, and positioned AutoExperts in the AI software market."

Hakim Ali - COO

Pioneer Immigration

Marketing, Lead | Brand Messaging Governance

At Pioneer Immigration I rebooted PMM function during company pivot. WE refreshed company-wide positioning and messaging, set new strategic direction around buying signals, rebuilt GTM framework for product launches. The outcome was a unified narrative across multiple product offerings in immigration market.

"Hassan transformed our marketing at Pioneer Immigration and rebooted the motion from the ground up... significantly improving our market strategy in a crowded space."

Jatin Garg - VP Marketing

VisaLobby

Senior Marketing Marketing | Product Built

At VisaLobby, spearheaded their flagship product launch alongside an integrated campaign with their rebrand. For this launch and others we developed personas and segmentation that guided targeted messaging and informed sales strategy. Created sales enablement materials and competitive positioning that supported acquisition readiness.

"His strong background in product combined with his project management skills and ability to ramp up incredibly quickly in ambiguous environments made him a fantastic asset."

Haris Benamin - CEO

Thought Leadership & Speaking

Writing & Content

Connect With Me

I'm always open to conversations about product marketing,
development, opportunities, or just connecting.

Let's Talk

Connect on LinkedIn

I’m based in Islamabad and enjoy building at the intersection of creativity, technology, and automation. Outside of work, I’m usually exploring AI tools, experimenting with systems, and figuring out how things work under the hood.

Explore

Contact

Resources